(…) This is ertainly where POUSH got its start. Before it enabled artists to gain a foothold in the cultural effervescence of Paris, the site housed the former factories of L.T. Piver, a perfume house more than two centuries old (and still in business). Closed in 1976, the establishment housed up to 1,500 employees, igniting the essence of the flowers that were predominantly grown in Grasse at the time: iris, violet, jasmine, ylang-ylang. Today, the walls inhabited by visual artists are impregnated with this olfactory history (…)